DOCUMENT: Crime

Ivana Trademark!

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Ivana Trademark!

What do you think of when you hear the name Trump? For us, it's tacky casinos, ugly skyscrapers, and soaring egos. So The Smoking Gun was not surprised when we found this pending application for a trademark filed with the U.S. Department of Commerce. Seems that Ivana Trump, The Donald's ex, wants to trademark the name of their teenage daughter Ivanka, a wannabe model. Mama Trump, acting as her child's "guardian," envisions slapping young Ivanka's name on everything from wrinkle creme to lingerie. By contrast, real modeling stars like Tyra Banks, Christy Turlington, and Naomi Campbell haven't sought to trademark heir valuable names. (4 pages)